The good the bad and the ugly of building Internet brands.

The allure of gold or that next big .com waiting to be discovered and launched, presenting opportunities to the most unlikely prospectors.

Building your brand on the Internet is not easy. It requires innovation, hard work, diligence, patience, and the right hat. There are some cowboys out there that will put on the black hat and tell you there is an easy quick way to get rich. Some of these "outlaws" will tell you you can build ranking and SEO results over night. In some cases you can, but it is usually fools gold and the results don't last or are easily undermined by search engine algorithm changes.

Remember, Nothing worthwhile comes easy, and building your brand and business on the Internet organically does work. Looking for the easy way out does not. Think back to your favorite John Wayne movie, and the hero doing the right thing wins. It's about reputation, relevance, and being a trust worthy site on line ....its about building your brand.

Inflated Google ratings look great but are meaningless, if you don't have visitors that convert on your site. Getting lots of hits from non relevant paid site visitors isn't going to pay your bills.

What are the some of the best ways to build your site organically?

Some basic ideas:

Present relevant and valuable content on a regular and consistent basis. Engage in social media. Tag and code the site appropriately to be efficiently spider by search engines like: Google, Bing, or yahoo. Show value to your customers on your site. Give them a reason to come back to your site or refer to others.

The good old days were good because doing things the right way mattered. On the Internet, there is a payoff for smart online entrepreneurs who invest time and effort into their brand, market,and build with value.